Artwork by Greg Payce | Photograph by Grace Nickel
Located outside the Art Gallery of Burlington in Ontario, Canada is Greg Payce’s “Alumina”; an amazing sculpture of seven ornate vase forms that only comes to life when one looks at the negative space between the vases. Only then do the six female forms appear.
“Alumina” was commissioned by the Art Gallery of Burlington in 2008.
Pet Adoption Posters Find Creative Way to Use White Space
/Note of the editor: -if one cannot see for the first glance (from the left to the right): a bunny, a cat and a dog are being created above, using negative space./
To help raise awareness for pet adoption in Mumbai, NGO World For All tasked their creative agency McCann Worldgroup to come up with a print campaign to, “inspire co-existence between stray animals and the people of Mumbai, by finding loving homes for the helpless ones and creating compassion, tolerance and humanity for those on the streets.”
Apart from adoptions, the Mumbai-based animal welfare organisation also conducts rescues and sterilisations of the stray animal population. In the series of posters below, McCann found a creative way to use white space and generate awareness for the campaign.